THE FLORAL SOCIETY
Brand + Product
DESIGN
PHOTO DIRECTION
COPY
Strategy
partnership
Fountain is a longtime creative and strategic collaborator for The Floral Society and its founder, Sierra Yaun, supporting the brand since its 2018 launch.
PRODUCT STRATEGY + Development
From design concept and sampling to packaging and copy, Fountain supports The Floral Society’s evolving collection of cult-favorite candles, expert-vetted tools, and unique objects.
VISUAL + VERBAL IDENTITY
Fountain continues to shape the brand’s warm, welcoming voice and elevated design language.
brand touchpoints
Storytelling + Content
Lookbooks + Catalogs
Packaging
Printed Ephemera
Signage
PHOTO DIRECTION
The brand’s floral-focused, elevated, and layered visual language positions The Floral Society as a leader in the floral design and entertaining space.
With Fountain’s guidance, the brand has been captured by photographers Ngoc Minh Ngo, Jen Huang Bogan, and Kate Sears, and tastefully styled by Ayesha Patel.
BRAND LAUNCH
Fountain partner Maria Pastore led the original strategic and visual direction of The Floral Society as Design Director at Aesthetic Movement, collaborating with Jesse James, Sierra, and team.
The foundational identity, positioning, packaging, product design, and photography crafted a highly curated, aspirational brand experience through a unique, florist-founded lens.
The Floral Society is a florist-inspired collection of tools and wares that encourage creating with nature, hosting with ease, and living well. Their retail flagship is located in Beacon, New York.