TERRA EARTH + SURF
Brand Launch
DESIGN
PHOTO DIRECTION
COPY
VISUAL IDENTITY
A connection between sea and shore drives this visual identity, anchored by a hand-painted abstract earth, clean arch shape, and eclectic typography.
With its warm palette and minimalist design, the branding is textural yet spacious with a natural, inviting ease.
TAGLINE
Outdoor Living and Natural Home
BRAND MATERIALS
Custom ephemera and signage reinforce the brand experience in-store.
PHOTO DIRECTION
Brings the shop’s layered, light-filled space to life.
Photography by Bryan Barham.
Founded by Kerry McKiever, Terra Earth + Surf is an outdoor living and natural home goods shop for seaside locals and seasonal visitors in Spring Lake, NJ.